String of comments re-iterating interest in Atul Auto. Most of what has been raised, has been discussed at length earlier in the discussions. Let me try and summarise what I have understood of Atul Auto and the industry, comepetitiveness etc.
1). Fundamentals of the company are strong. There is no debate on that
2). There is no magic to the company’s growth - entering new markets, is what’s driving its growth. Explosive demand in rural, semi-urban markets has driven growth in the past. This growth is now tapering so you may not see 40% growth, but more likely 20-25% - which is still pretty good
3). The cargo segment is doing very well. I was told by a friend - a dealer in Ashok Leyland, that their new product mirroring Tata Ace is flying off the shelves. if 4-wheelers in that segment are doing that well, I am sure the 3-wheeler Cargo’s should do equally well (given they quote at 0.5x Ace levels.
4). Not sure how the Passenger seg is doing. We will do well to quiz management on diff product segments, value they bring, demand growth vs supply, etc.
5). Atul auto does not offer a cheaper product. Infact is it priced slightly higher than Piaggio Ape. Offering the same load-bearingcapacity and as per claims slightly better mileage.It offers 2 years warranty, unlike 6 months of the others. They offer this warranty by tying up with Insurers. These vehicles are abused a lot with overloading…and the 2 year warranty is a big hit with this segment, we are told.
The exciting part for me is that the company is doubling its capacity at very little incremental cost. De-bottlenecking and Incremental additions to Ancillary units like Paint shop etc to increase capcity while simply doubling the shifts.
The company keeps making noises about JVs and 4-wheeler expansion, etc. But I have taken these as more as staying in the news, positioning. future plans, etc. When they do move in 4-wheelers for example, there will be big risks …and time for me to exit!
Till such time, we should ride this story. We have a chance to meet Management later this month.
So please fire away structured queries.
-Donald