Barring ZARA and H&M, I don’t think any apparel brand any brand loyalty associated with them.
Madura missed bus by focusing on professionals (white collar office goers) while brands such as MUFTI and US POLO targeted youth.
They have rectified this mistake with brands launching in women’s and kids wear as well.
They also completely missed Ethnics Wear market.
They do have maximum number of EBOs and MBO but franchise are not happy as company keeps shifting business model every few years.
Also ground level support to these channel is also very poor.
Disc - I am apparel retailer selling AL and VH and I am dealing with ABFRL for last 15 years. I have also ran PE EBO for 8 years