Of the total, Zydus Wellness acquired 67.86% shares in Heinz India at a considerable amount of Rs3,167.36cr, while 32.14% acquired by Zydus Wellness—Sikkim at an amount of Rs1,500cr.
To give a culturally-rooted option to sugar-loving Indians, Zydus Wellness, part of the Ahmedabad based pharma major Cadilla Healthcare (makers of Sugar Free, EverYuth, Nutralite) launched a product which looks, feels and tastes like sugar. Two years and many clinical tests later, Sugarlite launched in the Indian market as ‘a first-ever product of its kind’. Made with Stevia, a natural plant, Sugarlite claims to cut calorie intake by 50% without comprising on sweetness.
From a brand architecture point of view, the company has deliberately kept Sugarlite as a separate brand in its portfolio rather than co-habiting it with legacy brand Sugar Free. Sugarlite is the company’s play to grab a larger pie in the Rs 2500 crore branded sugar market.
Packaging is hilarious. It looks like a Dettol handwash pouch.
Came across this article on the acquisition. Integration might be a big issue going ahead mainly cultural it seems. Zydus as a company seems to be getting/increasing their market cap in the consumer wellness segment. Need to see how the integration helps them to acquire more market share.