This is a consumer case nothing else, Read below para:
"NATURE OF THE ACTION
1. This is a consumer class action against The Jewelry Channel, Inc. USA d/b/a
The Liquidation Channel (“LC”) for falsely advertising price discounts for its items. In
its direct marketing to consumers via television, its website, print and other advertising,
LC advertises false former prices, false price discounts, and false retail values for its
items. In one prominent practice, LC misrepresents the nature and amount of item
discounts by purporting to offer specific dollar discounts from expressly referenced
“estimated retail value” (“ERV”); these discounts are false, however, because the
referenced ERVs are fabricated and inflated and do not represent an accurate retail price
or value for the item. As a result of LC’s false price advertising schemes, consumers end
up paying more than they bargained for because they do not receive the actual value of
the merchandise LC promises them. "
If they customer are not getting VALUE then why they Buy again from same site?? As they have very high repeat sales number??
See from below detail, case classified as other fraud, I feel anybody can file a consumer case agaisnt any company which is B2C & this could be prompted by their competitors (JTV or QVC, as they can not match LC's price) otherwise who will spend their own money to file a case agaisnt a online company, they JUST dont buy from them, is that not simple enough thing to do rather then filing a case in consumer court??
Lianna Kabbash et al v. The Jewelry Channel, Inc. USA
Plaintiff: Angela Hovind and Lianna Kabbash
Defendant: The Jewelry Channel, Inc. USA
Case Number: 2:2015cv04007
Filed: May 28, 2015
Court: California Central District Court
Presiding Judge: Dolly M. Gee
Referring Judge: Michael R. Wilner
Nature of Suit: Other Fraud
Source : https://dockets.justia.com/docket/california/cacdce/2:2015cv04007/619257
I will check more on this case & post here, but with one Consumer case you wants to sell your stock then you can after all its your money, but I feel let them give a benefit of doubt & assume this is handiwork of their competitors, as if you feel their PRICE ARE FLASE then who is asking to buy from them?? But repeat sale date doesn't make their case very STRONG... I Bought MACBOOK AIR @ 53000, which is worth of 73000 from PAYTM (with their cash back plan) & I am a repeat customer for them, so if somebody says that they are selling at such a LOW rate & their estimated Price are False then do you feel their case will stay in court???
I will read full case paper & post my observation here, if I will not able to make money with this stock, still I will learn a things or few