V-Mart Retail Ltd. operates a chain of retail stores. On the last count, it has 82 retail stores in operation aggregating 650000 sq. ft. of retail space approx. (round about 8000 sq. ft. per store) and plans to open 10-12 more by the end of Fy 14. The co. raised money worth Rs. 85-87 cr. for expansion in an IPO in start of the year.
The uniqueness lies in company opening stores only in Tier-II and Tier-III towns and beyond. As a strategy, the co. opens stores only within 150-200 kms of existing stores, helps majorly in supply chain management. The stores are first of its kind retail stores in all the places it sets shop, basically places where people have newly increased purchasing power and aspire for a better shopping experience. The stores mimic retail outlets in urban places, equipped with trained staff, air-conditioning, escalators, toilets, etc. The co.'s motto is to provide modern retail at affordable prices, basically focus is on value, playing on shift from unorganized to organized retail.
The co. does sales of roughly Rs. 8000 per sq.ft from two business segments, Fashion and Kirana. Approx. 85% of sales come from Fashion Segment (~ 75% is Apparel and rest from Non-Apparel) and the rest comes from Kirana Segment. The co. has completely stopped adding Kirana segment in its new stores due to poor gross margins viz-a-viz Fashion.
Snapshot of P&L A/C (Rs. Crs.)
Fy 11 |
Fy 12 |
Fy 13 |
|
Net Sales |
214 |
281 |
383 |
EBIDTA |
18.7 |
27.5 |
38.8 |
PAT |
6.3 |
10.6 |
17.4 |
EBIDTA Margin |
8.7% |
9.8% |
10.1% |
PAT Margin |
2.9% |
3.8% |
4.5% |
The margins have been improving because of improving sales mix with share of high-margin apparels going up and low-margin kirana items going down. The margins are expected to remain on approx. same levels, slightly better due to discontinuation of kirana segment completely in new stores.
The co. enjoys higher margins as compared to its urban counterparts on account of lower rentals, localized advertising and lower employee costs. The investment required to open a new store is also low, roughly Rs. 1300 per sq. ft. for CAPEX and another Rs. 1350/1400 per sq. ft. for inventory. This also results in higher RoE as compared to urban retailers. After expansion, RoE is expected at ~ 20%.
Worth a look. Views invited.