Zerodha and other discount brokers will never visit - basically it’s a diy model (do it yourself) which is necessary to keep the costs low and pass on benefits to customers which they do.
I wonder what hand holding is required to simply buy or sell shares on a Zerodha type of platform. If one can operate icici Sec then one can operate Zerodha Type platform as well.
P&L and other standard mathematics calculations are available with Zerodha as well - so is applying for offer for sale or buybacks. IPO one can anyways apply through banking portal and just need to punch in some details.
Infact, here is the secret - for all those buying mutual funds if you buy a mf from say icici Sec you can’t buy direct option and only buy regular option and end up paying unnecessarily 1% commission (every year!!)unnecessarily to icici Sec or HDFC Sec as the case maybe. Zerodha on the other hand provides direct mf buying as far as I know - although I haven’t bought any mf in my life.
The choice is very simple, there is no reason other than lethargy maybe to go for a bank broker. And that’s the reason why Zerodha is the largest retail broker now.
Ps - I have no self interest in promoting any discount broker but it pains me to see so many gullible investors pay so much brokerage unnecessarily when better options exist.