Just wondering (very new to this particular thread) - is this space becoming crowded now? I live in Gurgaon and I see gold loan hoardings here as well. And while brand does have a value as pointed by Vijay but to the target audience, does this carry a lot of weight. [ I mean how many people would buy a Ramdev product for ayurveda reasons and how many buy because they are cheaper than Nestle ! ]
An immediate corollary I see is with the diagnostic business where likes of Dr. Lal are now feeling the heat because others have entered after seeing how lucrative this business was.