I spoke to ladies at my home and La Opala came across as a known brand. Corelle was also other brand which got mentioned. Corelle seems to be of better quality and priced premium too. One negative,La Opala weighs more than Corelle. La Opala starts from Rs. 2500 and upwards whereas Corelle starts from Rs. 5000 and upwards.
I think,La Opala is not in competition with Corelle because of varying price points and is thus catering to two different consumer sets. La Opala is catering to consumers who want a well-known brand at a decent price whereas Corelle is catering to people with a higher focus on brand and willing to pay a premium.
Since people in India love to brag to their guests,would want a decent brand to serve food at dinners. The lower middle income group with new found aspirations would surely pick La Opala over a lesser known brand,basically a product from an unorganized player.
One question,did sales tilt in favour of La Opala because the anti-dumping duties made the imported stuff costlier leading to both being priced on par and people preferred a brand because of not much price difference? Views invited.
And,what is the difference between opal ware and bone china,what’s better?
Request Subash ji and other people tracking/holding the stock to throw some light on competition and market size. What kind of growth is seen forward? Will declining consumption trends decelerate growth?