They want to imply that cookware market is as saturated as FMCG? The question is which is the equivalent of Patanjali in cookware segment? I remember till sometime ago they were implying that they don't suffer from demand challenges. However, one thing is clear that the return ratios are similar with little growth prospects like HUL.
I had a shocking experience with their online sales channel recently. I ordered quite a few stuff from their website and one glass lid was a cracked one. Repeated mails and calls, sending pics of the same did not help. I gave up chasing them for replacement. Perhaps they had not designed reverse/return logistics.