Hawkins Cookers : Is growth coming back?

(Raj) #241

Online presence

  1. Pressure Cooker Online - Up to 70% Off on Home Furnishing⎠Link: http://www.amazon.in/pressure+cooker+online

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  2. Hawkins Pressure Cooker - Hawkins Cooker, Tawa, Frying Pan⎠Link: http://www.homeshop18.com/Hawkins_Cooker

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  3. Pressure Cooker Online - Everything for your Home & Kitchen⎠Link: http://www.google.co.in/aclk?sa=L&ai=CyO-V5-vyUrD3FcjMiAeeqoHoAcWz5roE_cyfhWzIlp5CCAAQAygDUKmIgcsFYOXK5YO0DsgBAaoEJE_Qy3y_mMaBwhZPVlQ86DBDJ_nX4I57mcCPmH7C783jnK2zVIAHlayXHpAHAw&sig=AOD64_1lkFc9gcoWNRLxT1aUr3qJV1KtOQ&rct=j&q=hawkins+pressure+cooker+online&ved=0CDkQ0Qw&adurl=http://www.junglee.com/mn/search/junglee%3Fk%3Dpressure%2Bcooker%26i%3Dkitchen%26tag%3Dgoogjuhydr-21%26hvadid%3D28945380885%26hvpos%3D1t3%26hvexid%3D%26hvnetw%3Dg%26hvrand%3D1033831902319622207%26hvpone%3D%26hvptwo%3D%26hvqmt%3Db%26hvdev%3Dc%26ref%3Dpd_sl_9b1xi2rfdw_b&cad=rja

    Check prices before you buy.

They are available on snapdeal as well, however I have not found it on flipkart.

TV ads are very costly and they go for only focused advertising during festival season. I think I have seen it on some lifestyle channel and colors last festive season.

(manish) #242

I have seen Hawkins ads on TV but they are not spending as much as ttk who have signed up the bachchans. But I think it’s ok as their quality of products is good. But one think I don’t see their products in big retailers like home town

(Raj) #243


I town

**Size does matter…you could compare the balance sheet size of both. Even Page doesn’t advertise much on TV, but they are going great.


(Hashims) #244


Hawkins recruitment advertisement published in TIMES ASCENT Mumbai on 05 Feb 2014.





(samir s) #245

Ideal stock holding period for average retail investors like us should be 3 years with 2-bagger => 10 years it give 10-bagger. From that perspective, HC has already been failed irrespective of how it performs going ahead.

Also don’t understand one thing why it should not trade at yield of 4-5% :). One more bad quarter and I think it should crash below 1500 (upto 1200 also & 800 in case of bad political scenario). But yes price movement determined by sellers-buyers which in case of HC are mostly retail investors with ONE source of conviction :slight_smile:

Note: It represents high % of my portfolio with borrowed conviction

(Rohit Kotewale) #246

If one looks at the chart of Hawkins, technically its a strong buy around 1750-1800. It has a strong trendline support around that level. Hiteshji, pls post your comments on the chart attached weekly chart.

(Hitesh Patel) #247


Yes the long term trend line support is there at around 1750 levels.

(Ramesh kumar) #248

A report on ad spend by Hawkins:

(Roopesh Kohad) #249

Hi Hitesh,

Quoting from your portfolio thread, you mentioned “I feel a switch from symphony to hawkins might be interesting and rewarding.”

Is there any reason behind this optimism for Hawkins?

@Ramesh - Nice link. Amazing to see people dissecting ad spend of companies to such extent and putting it in public.

(Ramesh kumar) #250

TTK Prestige results out! Both TTK and HC are 2.5% down!!!

TTK Prestige Ltd has announced the following results for the quarter & year ended March 31, 2014:

The Audited results for the Quarter ended March 31, 2014

The Company has posted a net profit of Rs. 262.10 million for the quarter ended March 31, 2014 as compared to Rs. 280.30 million for the quarter ended March 31, 2013. Total Income has decreased from Rs. 2841.60 million for the quarter ended March 31, 2013 to Rs. 2735.10 million for the quarter ended March 31, 2014.

The Audited results for the Year ended March 31, 2014

The Company has posted a net profit of Rs. 1117.90 million for the year ended March 31, 2014 as compared to Rs. 1330.90 million for the year ended March 31, 2013. Total Income has decreased from Rs. 13632.10 million for the year ended March 31, 2013 to Rs. 13017.10 million for the year ended March 31, 2014.

(Rohit Kotewale) #251

Their cooker sales have decreased as well. Overall the consumption is slowing down a bit. Its an industry problem i guess and not stock specific. Lets see what happens with hawkins on 27th May. My expectations are this (It may surprise both on upside and downside. lets see)

FY14 444.3 37.5648 72.24

Whats disturbing is that the management seems not to be pushing hard as they had promised at AGM. Anyone saw new product launches which were promised? I hardly saw any.
Disc: Not invested

(Vaibhav Patni) #252

Hawkins has recently increased prices by around 5-10%. Not sure if Prestige has also done the same and if this will have any impact on Q4 results. Usually dealers stock-up before Price increase.

(manish) #253

Few of the retailers (individual retailers not the hypermarket type) I noticed had good stock of Hawkins products, this was not the case before. I found 10 percent disc being offered on Hawkins products. Also in family bazaar, which is a retail outlet of UP govt for state govt employees, I found good stock of Hawkins.

Regarding new product launches , i haven’t checked. But the entire consumption sector growth has been very sluggish as people seem to be differing purchases. Since Hawkins had launched induction based cookware last year itself , maybe that would be able to support sales.

Disc - have reduced stake recently @ 1900, still 9 percent of PF is in Hawkins.

(Rohit Kotewale) #254

Vaibhav, when was the price hike done? I don’t see anything in the company announcements.

(Vaibhav Patni) #255

I haven’t seen any announcement from company either. I look at the products so just noticed. My guess is this is done in last 1-2 weeks only.

Amazon India is still selling at old price but you can see the increased MRP. Other online retailers are selling at new increased price but offering 10-15% discount.

(samir s) #256

seesaw higly volatile once-in-a-quarter movement in Hawkins after every quarter result is out always excite me though I have holding same amount of shares for last 3 years andneitherbuy it OR sell it :slight_smile:

(Ramesh kumar) #257

Q4/FY14 results out !!!


Q4 14 142 13.1 24.8

Q4 13 111 11.7 22.1

FY14 457 38.3 72.4

FY13 425 34.1 64.5

(Ramesh kumar) #258

Q4/FY14 results out !!!


Q4 14 142 13.1 24.8

Q4 13 111 11.7 22.1

Inc/Dec% 27.9 12 12.2

FY14 457 38.3 72.4

FY13 425 34.1 64.5

Inc/Dec% 7.5 12.3 12.2

A dividend of Rs 60/- per share declared.

(Vaibhav Patni) #259

I am in the same boat:)Can’t complain though, Get to enjoy the roller-coaster ride for free. Only thing required is belief in Management, Product, Brand. Increased dividends are icing on cake.

andneitherbuy :))

(Hitesh Patel) #260

I think with a 3% yield at a price of 2000 levels, the downsides below 2000 seem remote. And with economic recover on the anvil, there could be some much needed tailwinds for consumer companies.

As mentioned before, a single quarter of positive performance from hawkins tends to take care of a couple of quarters of poor results. I think there could be some strength in the counter tomorrow.