Cupid Ltd – Helping the world play safe!

The CEO himself pegged the revenue at around 90cr. Not a good idea to be more bullish than the management. I’d rather estimate 85 cr and 15 cr bottom line.

Secondly, people are speculating a lot on the bidding for Brazil and other tenders. Unfortunately, we don’t know what’s on the ground; the final outcome is mostly always different from what people expect. Concalls usuallly end on a high note but don’t reflect on the earnings. Eg. They’ve been looking for a CEO now for 2 years I think.

I think we should let time play out and see how things go. Secondly given the pattern of the order flow, I don’t think yoy or qoq comparison is a fair way to evaluate this company.

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I did check personally with our company & they confirmed “As per current schedule cupid has to dispatch the order received from Tanzania till March, 2019.”

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Cupid has received an order through Tender Bidding process to supply Male condoms worth 25.23Cr to Central Medical Services Society, Govt. Of India

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New order worth 25.23 Cr won by Cupid for male condom

Was the 24 Cr order received last year from the same client? There were delays in client orders thereafter. Had that contract been completed?

https://citizentv.co.ke/news/fiesta-condoms-recalled-after-failing-holes-test-221443/

Any thoughts? How big is the recall?

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Regardless of the absolute level of recall, we should look out for Cupid’s response to this issue. This is a good chance to identify the management’s Corporate Governance standards.

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Few key notes

  1. The letter was sent to Cupid on 20th Nov & recall plan was expected within 2 days
  2. The batch for Fiesta Stamina failed freedom from holes test
  3. The batch for Fiesta Big Black failed thickness test
  4. In total 2 batches (LOT Dl1608 & LOT PL1625) have failed with 2 different reasons,
  5. It impacts the brand value along with revenue hit in recall process
  6. In Feb’18, a local distribution company had confirmed that fake condoms are in circulation
  7. Cupid had their earlier recall in 2010 as well

Can someone get the order value to Kenya in recent past, it will help in estimating impact on TO

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do we know by when this new 25 cr order should be delivered and so what is the latest estimate of H2 2019 revenue?

The recall is bad news, would be interesting to see management’s reaction on the next concall.

The company is yet to get official copy of letter for recall. The impact is less than INR 20 L & was dispatched last year.

The new indian order will be executed over 1 year, so about 25% of the order by March.

Management have asked for re-testing as they think something could be wrong with testing and are confident of their product. Maybe over the next con call we can get more details.

A couple of important trends to note from the article:

  • Contraceptive shots emerging as a substitute to female condoms

  • Male condom usage declining

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This is an interesting development. The India market is still at a very nascent stages, as far as condom usage in concerned. Nevertheless, this is an interesting bit of trend.

Can you elaborate on this? The trends in the article suggest decreasing use.

And what are your views on Cupid currently? With the faulty pieces and order recall, how will it hit the top-line and their brand value as a whole?

Condoms are used more for STD prevention perspective rather than pregnancy avoidance. The ways to avoid pregnancy are far easier to apply and doesn’t hamper sex.

So I don’t think contraceptive methods are gonna affect condom sales.

This link might help although its a year old

My thoughts:

  1. Birth control shots or pills cannot prevent HIV or STDs, they can do a decent job in birth control.
  2. My hunch tells me that shots are more expensive.
  3. The link above mentions that “with a number of adverse health effects, including menstrual irregularities (such as bleeding or spotting), abdominal pain, weight gain, dizziness, headache, nervousness and loss of libido. Apart from this, it is also associated with an elevated risk of breast cancer, and an increased risk of HIV acquisition. The drug’s American manufacturer, Pfizer Inc., has had to place a black box warning on Depo-Provera’s label cautioning about “significant bone mineral density loss”.”

To me, all of the above are serious and irreversible effects. Secondly, when couple have intercourse casually or especially commercially, the risk of HIV/ STDs is always there given commercial intercourse involves multiple partners, ineffective hygiene or improper cleaning of private parts etc.

Pfizer makes birth control shots called Depo-Provera, don’t know who manufacturers in India.

The objective of condoms in Africa is the emphasis of HIV and not the pregnancies related risks.

As for Cupid, as it is the company doesn’t have much exposure in India, it’s more in the B2B side.

Invite more thoughts.

I think Cupid has got a good product and process on their hands. But whether they step up their game plan with regards to finding a good CEO (Someone with a Sales background, preferably) and foray into B2C remains to be seen.

My views regarding the investment prospects remain the same. It it is a “heads I win, tails I don’t lose much” kind of investment.

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On their concall they mentioned two prospective candidates for the CEO post, but both were uncertain and no clarity on when they’ll get one. How long will the business sustain without the sales opportunities they’ll miss that an experienced CEO can create?

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Why has cupid not entered into the menstural cups business? The raw material required are the same and so is the customerbase.

Would love to hear other investors thoughts.