Just for sake of discussion, if we can count Cupid as FMCG company, then i would see it is currently at 50% discount value compared to FMCG sector. Anyways, I would agree, fundamentals are good of the company and it is trying to identify space in competive market.
I saw bulk deal details for Cupid, which confirms the sudden spike. Checked on google about the buyer and Mangal Keshav Capital Ltd. is one of the pioneer members of Stock Brokers association Bombay
MANGAL KESHAV CAPITAL LTD* bought 57,005 shares of Cupid Limited at Rs 396.04