lots of cupid investors have become jittery lately because of all the unknown variables surrounding the promoters actions. Good bad i don't know. Sometimes when hard facts are not known it helps to look at what prices are doing before taking a call and the news unfortunately is not encouraging on that front ( at least in the near term ). Have a look at the chart and my reading tells me that the nice little 60 day uptrend has been broken badly.
Fixation on prices is anathema to value investors i know, but if you look at the seasoned value practitioners ( Mohnish Pabrai for example), prices and value are joined at the hip. There IS going to be short term ( i hope it remains short term only ) pain.
But, now is the time to understand and revisit your thesis. To focus on the reason you invested in the company in the first place. If your confidence is going to weaken as the prices go down then its best to move on.
I think that the company is well poised to brand its offerings and pioneer the concept of female condoms in India under the Cupid name. Just get hold of a young popular female celebrity and make the use of FC's cool . That will send the business into a different orbit and start an exciting new story with strong legs to run
For those who think that the business is going to do well in the future lower prices is a cause for celebration and averaging down would be a rational move. I dont see a marketing focus currently so i would wait for a decisive announcement on that front. Till such time it remains on the radar