I have been reading this thread for a while.
My 2 cents…
I stay in the center where More Superstore is 2 KM , Metro Hyper Store is 1 KM , Big bazaar 2 KM and Dmart is 3 KM from my place. Despite being far , i visit DMart because of the kind of value i can get it in store. They Have 1000s of products and every week you can find offers which no other competitor can match ,.This keeps changing …
eg during Diwali , I got the MTR soan papdi packet MRP of 65 rupees for 31 rupees. Discount of More than 55%.The same was available for 58 Rupees in Metro and 60 Rupees in More.
The customers of Dmart what i observed are loyal to the brand of Dmart .
This is just half of the story , You invariably buy much more than what you wanted to buy because of the tempting offers and most customers are middle class neighborhood who like to visit the store and buy unlike the typical IT crowd(even though i am one of them :-)) .
To also add one of my friend supplies Packaged masalas to DMART , they squeeze to the last drop in price negotiation and they are very prompt in payment within a week.
So unless you see something coming in Big and most importantly matching the prices of DMART (which i doubt ) , i can only see business growing .