I had visited a CARYSIL dealer here in Cochin few days back. had gone there to check out some other product but managed to talk to the CARYSIL salesman for a few minutes.
Composite quartz sinks are being perceived and marketed as a premium product. athough its priced similar to their own stainless steel sink line ( 14090 rack rate) due to the brittleness there no guarantee for the poduct. The ss sinks last longer.
the GERMAN design and engineering bit was used with elan. a bit of prodding and he said that architects and interior designers recommend it. especially if one has two sinks- one within the kitchen and one in the work area.then there is no rough use in the kitchen sink. On aesthetics the product is extremely good!
it is rare that home owners themselves come asking for this product. asked him what he would like in his kitchen and he said ss sink.
The ss line of CARYSIL also looked good. may be biased but this product is a commodity which is trying to be priced like a brand.
Personally Feel its a high price therefore high quality perception rather than high quality therefore high price situation.
This can be good. but as seniors have pointed out the management is aggressive and earnings quality has deteriorated.
Assuming the product holds, can management scale up significantly to take full advantage of the opportunity?